BURAK DÄ°RÄ°

Digital Product & Strategy Leader

linkedin.com/in/burakdiri

I have a multidisciplinary background in internet/e-commerce, digital business, product and project management, software development, digital transformation, and IT management, having worked with industry-leading companies. Leveraging my technical expertise, I've played pivotal roles in digital product development, data solutions, and business design.

Digital Product Management Business Strategy Team Leadership Agile/Scrum Data Analytics Full-stack Development Digital Transformation

Work Experience Timeline

Key Achievements:

  • Built and led mobile apps team from scratch
  • Reached 10M+ downloads, 4x active users
  • Increased app rating to 4.7, ranked top 5
  • Boosted app revenue by 2.5x

Key Achievements:

  • Created product strategies and plans for Arcelik, Hepsiemlak
  • Conducted business plan analysis for a Silicon Valley startup
  • Supported Abu Dhabi investment strategy

Key Achievements:

  • Developed 300+ ideas, modeled 8, tested 2 concepts
  • One idea successfully launched

Key Achievements:

  • Built 5-year business & financial plan
  • Designed product roadmap, HR & P&L models
  • Offered senior executive role (declined)

Key Achievements:

  • Delivered data management and deduplication services

Key Achievements:

  • Supported acquisition process by Busbud
  • Localized product, improved tools and processes

Key Achievements:

  • Led transformation and internal systems (200+ engineers)
  • Managed Salesforce and Jira/Confluence
  • Contributed with BI and process optimization

Key Achievements:

  • Scaled from 400 to 7,000+ corporate clients
  • Increased headcount from 18 to 120
  • Managed CRM, analytics, Atlassian tools

Key Achievements:

  • Advised on pivot to ticketing platform
  • Helped secure investment from Rocket Internet

Key Achievements:

  • Led M&A preparation and post-merger strategy
  • Supported emlakjet & arabam investments

Key Achievements:

  • Launched Turkey's first car-based social platform
  • Provided external consultancy to major firms

Key Achievements:

  • Supported pre- and post-investment business planning
  • Platform later reached $4B valuation

Key Achievements:

  • First hire, led product & IT team setup
  • Contributed to Trendyol's rapid growth post-integration

Key Achievements:

  • Digital Product & PMO Manager (2008–2010): Transformed hurriyetemlak.com, grew team from 3 to 30
  • Full-stack Developer (2006–2008): Developed hurriyetemlak.com & hurriyetoto.com
  • UI/Frontend Lead (2006): Built and led UI team

Key Achievements:

  • Developed e-commerce sites for MB, Chrysler, Jeep
  • Led team, $500K IT investment
  • Pioneered B2B/B2C internet projects in Turkey

Key Achievements:

  • Full-stack Developer (2000–2002): Developed dozens of web apps and intranet tools
  • E-Commerce Team Leader (1999–2000): Managed 3 e-commerce sites, represented MS at CeBIT
  • Technical Support (1999): Supported VestelNet/Veezy customers

Key Achievements:

  • Managed network and company website

Education

MSc, Management Information Systems

H.A.Yesevi University

2016

BSc, Business Administration

Anadolu University

2008

Associate Degree (Honors), Computer Programming

Ataturk University

2021

Organizations

DigiThink

Organizer • 2021–Present

ProductTank Istanbul

Core Member • 2017–Present

Languages

Turkish

Native

English

Professional Working Proficiency

Technical Skills

Product & Project Management

Agile Scrum Waterfall OKR KPI tracking A/B Testing

Design & UX Tools

Figma Axure UXpin Photoshop InvisionApp Zeplin Wireframes

Data & Analytics

MySQL PostgreSQL MS SQL Firebase ElasticSearch GA4 UXcam LookerStudio

Development

PHP ASP VBScript HTML CSS JS jQuery Dart Flutter Python C#

Professional timeline spanning 1997-2025 • Built with modern web technologies

Get In Touch

Have a project in mind or want to discuss opportunities? I'd love to hear from you. Send me a message and I'll respond as soon as possible.